#SocialMedia Case Study: AcneFree Sampling Goes Viral!
Facebook campaigns rely on many things. The community manager has to be responsive. The message of the brand needs to be inherent. And the incentive absolutely has to be great.
Likeable Media recently ran a campaign to promote AcneFree’snew Therapeutic Sulfur Mask. The goal was to raise brand awareness and garner 30,000 “likes” from Nov. 15 to March ‘12. In 15 days, the goal was met.
How it was done: Fan-gating - some like it, some hate it. But in this case it worked. The fan-gate didn’t simply allow access. When someone “liked” the page, they got a free sample of the product. By having a real tangible incentive, the simple act of “liking” a page was worth it.
Calls-to-action drove over 1,000 tweets and 500 Facebook shares. During the first week, more people were “Talking about This” than had “Liked the page.” And for only $1,100 spent on ads, they are now approaching 90,000 Facebook fans.
Key Takeaway: Sampling 2.0. Fan-gating 2.0. Whatever you want to call it, the ante has been upped for a Like. Offer something your Likers can use and the conversation will follow.
To read the entire case study, click here.
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