Do you think healthy food would be more popular if it was designed like junk food? Check this out! redesignrelated: Crispin Porter + Bogusky gives baby carrots the junk food treatment. “…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…” —via USA Today
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Do you think healthy food would be more popular if it was designed like junk food? Check this out!

redesignrelated:

Crispin Porter + Bogusky gives baby carrots the junk food treatment.

“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…”
—via USA Today

Source: redesignrelated

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  1. keytocreativity reblogged this from tsibugan
  2. sagaaz reblogged this from redesignrelated
  3. nephrolithiasis reblogged this from jayparkinsonmd and added:
    Crispin Porter + Bogusky gives baby carrots the junk food treatment.
  4. kohlgill reblogged this from philk
  5. alittlebitmagic reblogged this from colinfraser and added:
    Dude. I love carrots. Over there ——>, where it says Behind The Magic and I claim I love vegetables? I’m really just...
  6. karlnoelle reblogged this from redesignrelated
  7. francesvictoria reblogged this from karenh
  8. fyeahadvertising reblogged this from philk
  9. helloknicole reblogged this from karenh and added:
    You really need to see the website if you havent yet. Clever X400
  10. missjilly reblogged this from totes
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  14. philk reblogged this from bbbrad
  15. designtactics reblogged this from redesignrelated and added:
    Using the power of branding to sell… carrots This is a great find by the folks at redesign:related : A co-operative of...
  16. redesignrelated posted this

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